By On Oct 19, 2019 Template
Setting up a social media content calendar can look a lot easier than it is. There is a lot of pre-planning involving research, testing, and defining your marketing goals that needs to happen. In this post, from the team at Sprout Social, they share a basic process for setting up a new calendar from scratch. They also share some insights into social media engagement and why a calendar is the right tool for your content planning. Creating a social media calendar is a group effort; involving your team members, partners, and audience is the best way to ensure you create something meaningful. This post, from Upwork, includes 10 tips for creating a content calendar that is both dynamic and well-rounded. The post also includes a number of suggestions on how to curate your content as well as the key differences between content and editorial calendars. For any business that revolves around writing, a social media content calendar is absolutely key to keeping things organized. This post, from WritetoDone, shares some unique insights for creating a content calendar with a writing business in mind. Most of the tips are universal and useful for any type of business. The details are laid out in a simple five-step guide.
Start by formalizing your publishing process. Make sure your team has a standard operating procedure (SOP) for creating and publishing content. This is an important first step because it will help you figure out the specific elements that needs to be in your content calendar. It can also provide other key information, such as who will be responsible for keeping the calendar up to date and where to keep the calendar (so the right people all have access to it at any point). Pro Tip, Talk to your staff about the current process(es) they use to write and publish content. Ask them what aspects may be redundant, where they see inefficiencies, etc. This can help you refine your publishing and content marketing processes while getting your team to buy into the new formal process(es) you are putting in place.
Even with the best project management tools, you still need a functional social media calendar to keep your social marketing plans in check. Fortunately, there is plenty of expert information out there to help you plan a social media calendar and, the simplest cases, fill in your most vital information. We have gathered together 50 of the top tips, templates, and examples so you can add a functional social media calendar to your marketing toolkit quickly. Note: the following tips, templates, and examples are organized alphabetically, by category. They are not ranked or rated in any way. Some businesses struggle to create a social media calendar that they can actually stick to. One of the best ways to ensure accountability is to create a specific structure around a few points for each month of the year. These act as your content anchor points and allow the many smaller details to fall in around them. This post, from Biteable, features some great tips that build upon this concept. One of the main advantages of a content calendar is the increased collaboration that it can facilitate, both with your internal team and your external brands and partners. This post, by chloédigital, shows you how to use your entire team to start a social media calendar and get the most out of the process. If you get the basics right, you will improve business results.
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