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By On Oct 19, 2019 Template

You can have the best team of writers and digital marketers on your side, but without a comprehensive social media calendar to organize your social marketing efforts, that talent could end up going to waste. There is a myriad of social media channels today, with new players seemingly cropping up all the time that grow like wildfire. As a brand, it is up to you to develop a strategy aligned with industry trends and brand archetypes that also caters to the unique preferences of social media audiences – easier said than done. By constructing a plan that includes both the latest in content and scheduling best practices and incorporates the specifics required for each social channel – such as custom graphics, photos, and other visual elements to boost engagement – you will be well on your way to a killer cross-channel social media strategy. Of course, it is a good idea to have a solid brand guide to ensure your social media marketing efforts are aligned with your brand strategy, and a comprehensive project management tool to manage your workflows. Another must: a robust digital asset management solution like MerlinOne to organize and manage the many creative assets that fuel your social strategy, from post content to photography, approved company brand assets, and more. MerlinOnes DAM goes beyond basic digital asset management, offering tons of useful features like automated workflows, version control, and AI-powered facial recognition, image retrieval, and much more.

Track the status of each piece of content, At the very least, your content calendar should track the dates on which different pieces of content are published. But that does not have to be the only status tracked. You can also include sub-due dates that lead up to the publishing milestone(s). For example, you can include due dates for when each member of your team needs step in and do something to prepare your content for publishing. These can be dates for when the first draft is due, when the final draft is due, when associated graphics are due, etc. Pro Tip, Consider having your staff input or set these dates on their own. This can be helpful to setting realistic deadlines. It can also be important to promoting cohesion and teamwork with your content staff.

Even with the best project management tools, you still need a functional social media calendar to keep your social marketing plans in check. Fortunately, there is plenty of expert information out there to help you plan a social media calendar and, the simplest cases, fill in your most vital information. We have gathered together 50 of the top tips, templates, and examples so you can add a functional social media calendar to your marketing toolkit quickly. Note: the following tips, templates, and examples are organized alphabetically, by category. They are not ranked or rated in any way. Some businesses struggle to create a social media calendar that they can actually stick to. One of the best ways to ensure accountability is to create a specific structure around a few points for each month of the year. These act as your content anchor points and allow the many smaller details to fall in around them. This post, from Biteable, features some great tips that build upon this concept. One of the main advantages of a content calendar is the increased collaboration that it can facilitate, both with your internal team and your external brands and partners. This post, by chloédigital, shows you how to use your entire team to start a social media calendar and get the most out of the process. If you get the basics right, you will improve business results.

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