By On Oct 19, 2019 Template
Using a content calendar can be really helpful for a lot of reasons. Some of the main benefits to using a content calendar include, Effectively optimizing your content – A content calendar can include important SEO information. This may be target keyword phrase(s), suggested SEO titles or other info for optimizing a piece. These details can help the writing and publishing processes. They can also position each piece of content you create to do well in terms of search, rankings and traffic. Keeping your team on the same page – Your writers, salespeople, marketing professionals, managers and other staff members can coordinate their efforts if everyone is working from and referencing a single content calendar. Cultivating topics for future content – Your content calendar can provide a birds-eye view of the recurring themes in your content. It can also highlight the trajectory of the story you are telling for your brand. Understanding these themes and your brand story can provide the perspective for effectively planning for future content (i.e., what topics to cover over the upcoming days or weeks). It can also help in terms of scheduling content, making it easier to figure out when is the best time to reveal specific parts of your brand story. Maintaining a consistent message and voice across your digital marketing campaigns – With a content calendar, all of your content can be coordinated far more easily. From social media and email campaigns to blogs, visual content and more, your content calendar can keep the beat of your content drum. And that is important to developing and maintaining a consistent and relevant message for your brand across every piece of content – and across any platform or channel your content is published on.
Choose the format that fits your process and team. Content calendars can be developed in a variety of formats and platforms. They can live in static or dynamic spaces (like on a desktop or online). The dynamics of your team (and its processes) will highlight which format and platform is a best fit. For instance, you can use Excel spreadsheets to create your content calendar, with different tabs for different types of content. Alternatively, your team can rely on an online platform (like CoSchedule, for instance). The bottom line here is to pinpoint the format that will best serve your team, your processes and your overall goals. Pro Tip, Do a test run with a few different formats if you are not sure what option will best suit your team. Test runs (and even the little bit of extra work they may involve) can go a long way to helping you avoid investing your time (and money) into a format or platform that simply wont work. Not sure where to get started?
One of the first steps in creating a content calendar is to conduct a social media audit. This allows you to review a full picture of your business online presence and identify where to best spend your time creating new content. In this post from CoSchedule, a number of valuable insights into conducting a meaningful audit are offered. It also includes tips on filling your calendar with suitable content types that will resonate with your audience. There is no question that Instagram has become a very useful audience-building platform for brands across all industries. It has some unique capabilities and, as you will see in this post from Dummies, there are a few key steps that help make the most out of the visual and hashtag-driven nature of Instagram. There are many holidays, events, and existing user content to tap into for your own unique calendar. One of the biggest mistakes that some companies make is to create a complex social media calendar with expectations too far beyond the team abilities. In this extensive post from the team at ESPRESSO.digital, we get exclusive tips on creating a social media calendar that is flexible enough to scale.
35 out of 100 based on 613 user ratings
267 Facebook Shares
137 Twitter tweet
360 Pinterest Pins
165 Google+ Shares
157 Thumblr Shares
68 Linkdkn Shares
© 2011 - 2019 Family-info.info. All rights reserved.