By On Oct 19, 2019 Template
Keeping up with the latest social media trends is daunting even for industry experts. With the constant changes, new platforms, and evolving user expectations, organized and deliberate content planning is a must. This post from Forbes includes some great tactics that you can implement as part of your social media plan. The post is a great reminder to balance between maintenance and working towards future goals. Having a calendar is the center of any thoughtful social media strategy, as the pre-planning involved can offer huge paybacks in both productivity and content quality. In this post from GaggleAMP, we learn four tips for creating a calendar that can bring clarity to your team within basic set-up procedures. If you are looking for a nice, simple summary for getting started with content scheduling and publishing, this post is it. Most social media calendars are built around a monthly schedule with smooth transition points between content subjects. In this post from Hatchbuck, we learn seven useful tips for structuring key activities in a monthly calendar format. As there are many different planning software platforms available, these basics of content planning should fit seamlessly into any of them.
Track engagement. Up to this point, we have pointed out how a content calendar can be incredibly helpful on the front-end of content creation and publishing. In other words, we have shown how a content calendar can facilitate your content team planning processes. Content calendars are not limited to planning alone, however. They can also be effective at tracking back-end data, such as the ROI of each piece of content you have published. Here is a snapshot of how we at Digital Authority use our content calendar to track email engagement for our Weekly campaigns. By including engagement (and other backend) data in your content calendar, you can compare what is and is not working. You also gain insight about what types of topics, formats, and publishing platforms are generating better (or worse) results. And that can help you refine and improve your overall content marketing strategies. Pro Tip, Set up a schedule to analyze engagement for your published content. Getting in a weekly (or monthly, etc.) habit of doing this review is an excellent way of keeping your thumb on the pulse of your content marketing efforts. This can help you avoid wasting resources on content that is not working or generating the results you are looking for.
Fill in additional details for each piece of content, For any piece of content added to the content calendar, include details about the topic, available resource(s), target keyword(s), and anything else your team would need to know upfront in order to make that piece the best it can be. These details can add some important meat to the bones of your content calendar. They can also help everyone stay on task, avoid mistakes and produce and publish content as efficiently as possible. Pro Tip, Another helpful detail to consider including in your content calendar is how to repurpose content down the line. For instance, you may include a “repurpose” field, category or column. This is where recommendations can be added about how a piece of content can be reused or atomized later. This detail can help you squeeze the most life out of each piece of content your team creates. It can also help you improve the ROI for your content marketing.
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