By On Oct 19, 2019 Template
Start by formalizing your publishing process. Make sure your team has a standard operating procedure (SOP) for creating and publishing content. This is an important first step because it will help you figure out the specific elements that needs to be in your content calendar. It can also provide other key information, such as who will be responsible for keeping the calendar up to date and where to keep the calendar (so the right people all have access to it at any point). Pro Tip, Talk to your staff about the current process(es) they use to write and publish content. Ask them what aspects may be redundant, where they see inefficiencies, etc. This can help you refine your publishing and content marketing processes while getting your team to buy into the new formal process(es) you are putting in place.
One of the first steps in creating a content calendar is to conduct a social media audit. This allows you to review a full picture of your business online presence and identify where to best spend your time creating new content. In this post from CoSchedule, a number of valuable insights into conducting a meaningful audit are offered. It also includes tips on filling your calendar with suitable content types that will resonate with your audience. There is no question that Instagram has become a very useful audience-building platform for brands across all industries. It has some unique capabilities and, as you will see in this post from Dummies, there are a few key steps that help make the most out of the visual and hashtag-driven nature of Instagram. There are many holidays, events, and existing user content to tap into for your own unique calendar. One of the biggest mistakes that some companies make is to create a complex social media calendar with expectations too far beyond the team abilities. In this extensive post from the team at ESPRESSO.digital, we get exclusive tips on creating a social media calendar that is flexible enough to scale.
Writing tends to be a primary focus with content marketing. Publishing, however, is the flip side of the content marketing coin. After all, if you dont have a plan for publishing your content, your audience probably wont see it (or engage with it). One of the most effective ways to manage the publishing aspect of content marketing is to create a content calendar. Before we dive into our content calendar tips, its first important to define what a content calendar is. A content calendar is essentially a tracking system for each piece of content you create. Content calendars usually display your current and planned content for a given day or week. In contrast, an editorial calendar shows a bigger picture than the content calendar. Editorial calendars tend to show a monthly or yearly view of content marketing plans. This means that they can highlight larger content themes, plans or opportunities (rather than the details featured in a content calendar). Here is an overview of Digital Authoritys content calendar, showing our content plans for a few weeks.
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