By On Oct 19, 2019 Template
Writing tends to be a primary focus with content marketing. Publishing, however, is the flip side of the content marketing coin. After all, if you dont have a plan for publishing your content, your audience probably wont see it (or engage with it). One of the most effective ways to manage the publishing aspect of content marketing is to create a content calendar. Before we dive into our content calendar tips, its first important to define what a content calendar is. A content calendar is essentially a tracking system for each piece of content you create. Content calendars usually display your current and planned content for a given day or week. In contrast, an editorial calendar shows a bigger picture than the content calendar. Editorial calendars tend to show a monthly or yearly view of content marketing plans. This means that they can highlight larger content themes, plans or opportunities (rather than the details featured in a content calendar). Here is an overview of Digital Authoritys content calendar, showing our content plans for a few weeks.
Social media channels today really represent the hub of content marketing activities for many businesses. With the vast, multi-faceted effort it takes to create meaningful content, you need a social media calendar that is both organized and effective. These tips from Identity PR are great reminders about keeping things simple and focused on your marketing goals without over-complicating what you do. An effective social media calendar is one that can simplify your content planning and publishing activities. It should not make things harder. This guide, from Inc., includes some great tips for planning your calendar and setting completing a streamlined, initial setup. A great social media calendar can help focus your activities on community building and achieving your long-term business goals. This post, from the Internet Marketing Ninjas blog, contains some great tips and screenshots that guide you through the initial setup of a content calendar. The guide focuses on a visual calendar style that can really help you develop themes and stand out alongside other brands.
Populate the calendar with important dates. As you dive into to populating your content calendar with details, important dates and deadlines can be a good place to start. These dates dont have to be limited to when content is published. They can also include dates like draft due dates, deadlines for designing content-related graphics, and dates for distributing content across various channels (like social media, for example). Pro Tip, Create a system of alerts or tasks so that each team member (and you) are aware of whats due when. This can keep everyone accountable and informed about the progress of every piece of content in your pipeline.
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