By On Oct 19, 2019 Template
Setting up a social media content calendar can look a lot easier than it is. There is a lot of pre-planning involving research, testing, and defining your marketing goals that needs to happen. In this post, from the team at Sprout Social, they share a basic process for setting up a new calendar from scratch. They also share some insights into social media engagement and why a calendar is the right tool for your content planning. Creating a social media calendar is a group effort; involving your team members, partners, and audience is the best way to ensure you create something meaningful. This post, from Upwork, includes 10 tips for creating a content calendar that is both dynamic and well-rounded. The post also includes a number of suggestions on how to curate your content as well as the key differences between content and editorial calendars. For any business that revolves around writing, a social media content calendar is absolutely key to keeping things organized. This post, from WritetoDone, shares some unique insights for creating a content calendar with a writing business in mind. Most of the tips are universal and useful for any type of business. The details are laid out in a simple five-step guide.
Choose the format that fits your process and team. Content calendars can be developed in a variety of formats and platforms. They can live in static or dynamic spaces (like on a desktop or online). The dynamics of your team (and its processes) will highlight which format and platform is a best fit. For instance, you can use Excel spreadsheets to create your content calendar, with different tabs for different types of content. Alternatively, your team can rely on an online platform (like CoSchedule, for instance). The bottom line here is to pinpoint the format that will best serve your team, your processes and your overall goals. Pro Tip, Do a test run with a few different formats if you are not sure what option will best suit your team. Test runs (and even the little bit of extra work they may involve) can go a long way to helping you avoid investing your time (and money) into a format or platform that simply wont work. Not sure where to get started?
Using a content calendar can be really helpful for a lot of reasons. Some of the main benefits to using a content calendar include, Effectively optimizing your content – A content calendar can include important SEO information. This may be target keyword phrase(s), suggested SEO titles or other info for optimizing a piece. These details can help the writing and publishing processes. They can also position each piece of content you create to do well in terms of search, rankings and traffic. Keeping your team on the same page – Your writers, salespeople, marketing professionals, managers and other staff members can coordinate their efforts if everyone is working from and referencing a single content calendar. Cultivating topics for future content – Your content calendar can provide a birds-eye view of the recurring themes in your content. It can also highlight the trajectory of the story you are telling for your brand. Understanding these themes and your brand story can provide the perspective for effectively planning for future content (i.e., what topics to cover over the upcoming days or weeks). It can also help in terms of scheduling content, making it easier to figure out when is the best time to reveal specific parts of your brand story. Maintaining a consistent message and voice across your digital marketing campaigns – With a content calendar, all of your content can be coordinated far more easily. From social media and email campaigns to blogs, visual content and more, your content calendar can keep the beat of your content drum. And that is important to developing and maintaining a consistent and relevant message for your brand across every piece of content – and across any platform or channel your content is published on.
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