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By On Oct 19, 2019 Template

You can have the best team of writers and digital marketers on your side, but without a comprehensive social media calendar to organize your social marketing efforts, that talent could end up going to waste. There is a myriad of social media channels today, with new players seemingly cropping up all the time that grow like wildfire. As a brand, it is up to you to develop a strategy aligned with industry trends and brand archetypes that also caters to the unique preferences of social media audiences – easier said than done. By constructing a plan that includes both the latest in content and scheduling best practices and incorporates the specifics required for each social channel – such as custom graphics, photos, and other visual elements to boost engagement – you will be well on your way to a killer cross-channel social media strategy. Of course, it is a good idea to have a solid brand guide to ensure your social media marketing efforts are aligned with your brand strategy, and a comprehensive project management tool to manage your workflows. Another must: a robust digital asset management solution like MerlinOne to organize and manage the many creative assets that fuel your social strategy, from post content to photography, approved company brand assets, and more. MerlinOnes DAM goes beyond basic digital asset management, offering tons of useful features like automated workflows, version control, and AI-powered facial recognition, image retrieval, and much more.

Keeping up with the latest social media trends is daunting even for industry experts. With the constant changes, new platforms, and evolving user expectations, organized and deliberate content planning is a must. This post from Forbes includes some great tactics that you can implement as part of your social media plan. The post is a great reminder to balance between maintenance and working towards future goals. Having a calendar is the center of any thoughtful social media strategy, as the pre-planning involved can offer huge paybacks in both productivity and content quality. In this post from GaggleAMP, we learn four tips for creating a calendar that can bring clarity to your team within basic set-up procedures. If you are looking for a nice, simple summary for getting started with content scheduling and publishing, this post is it. Most social media calendars are built around a monthly schedule with smooth transition points between content subjects. In this post from Hatchbuck, we learn seven useful tips for structuring key activities in a monthly calendar format. As there are many different planning software platforms available, these basics of content planning should fit seamlessly into any of them.
Social media channels today really represent the hub of content marketing activities for many businesses. With the vast, multi-faceted effort it takes to create meaningful content, you need a social media calendar that is both organized and effective. These tips from Identity PR are great reminders about keeping things simple and focused on your marketing goals without over-complicating what you do. An effective social media calendar is one that can simplify your content planning and publishing activities. It should not make things harder. This guide, from Inc., includes some great tips for planning your calendar and setting completing a streamlined, initial setup. A great social media calendar can help focus your activities on community building and achieving your long-term business goals. This post, from the Internet Marketing Ninjas blog, contains some great tips and screenshots that guide you through the initial setup of a content calendar. The guide focuses on a visual calendar style that can really help you develop themes and stand out alongside other brands.