By On Oct 19, 2019 Template
Social media channels today really represent the hub of content marketing activities for many businesses. With the vast, multi-faceted effort it takes to create meaningful content, you need a social media calendar that is both organized and effective. These tips from Identity PR are great reminders about keeping things simple and focused on your marketing goals without over-complicating what you do. An effective social media calendar is one that can simplify your content planning and publishing activities. It should not make things harder. This guide, from Inc., includes some great tips for planning your calendar and setting completing a streamlined, initial setup. A great social media calendar can help focus your activities on community building and achieving your long-term business goals. This post, from the Internet Marketing Ninjas blog, contains some great tips and screenshots that guide you through the initial setup of a content calendar. The guide focuses on a visual calendar style that can really help you develop themes and stand out alongside other brands.
One of the first steps in creating a content calendar is to conduct a social media audit. This allows you to review a full picture of your business online presence and identify where to best spend your time creating new content. In this post from CoSchedule, a number of valuable insights into conducting a meaningful audit are offered. It also includes tips on filling your calendar with suitable content types that will resonate with your audience. There is no question that Instagram has become a very useful audience-building platform for brands across all industries. It has some unique capabilities and, as you will see in this post from Dummies, there are a few key steps that help make the most out of the visual and hashtag-driven nature of Instagram. There are many holidays, events, and existing user content to tap into for your own unique calendar. One of the biggest mistakes that some companies make is to create a complex social media calendar with expectations too far beyond the team abilities. In this extensive post from the team at ESPRESSO.digital, we get exclusive tips on creating a social media calendar that is flexible enough to scale.
A social media marketing plan constructed without a through-line can quickly get out of hand with details that confuse your priorities. This post from SOCi gives you some straightforward tips on the who, what, where, when, why and how of setting up a social media calendar. It provides a nice and simple overview of the basics along with some important technical reminders. Keeping your audience interested is important for the health of your brand and something that all marketers need to ensure. These 5 tips from MSLK will give you some insights into the planning needed to create a social media calendar that speaks to your audience. It can be tempting to jump into tactics without being mindful of your process – this post is a great reminder that deliberate planning garners the best results. Customers look at a lot of content on social media every day but there is only a limited amount to which they actually respond. Being mindful of engagement can separate a mediocre social media plan from an incredible one. These tips from OpenVine include important reminders about researching, creating, and curating great content. Sometimes, all it takes is a key insight to lead you to create content that is truly engaging.
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