By On Oct 19, 2019 Template
Track the status of each piece of content, At the very least, your content calendar should track the dates on which different pieces of content are published. But that does not have to be the only status tracked. You can also include sub-due dates that lead up to the publishing milestone(s). For example, you can include due dates for when each member of your team needs step in and do something to prepare your content for publishing. These can be dates for when the first draft is due, when the final draft is due, when associated graphics are due, etc. Pro Tip, Consider having your staff input or set these dates on their own. This can be helpful to setting realistic deadlines. It can also be important to promoting cohesion and teamwork with your content staff.
You can have the best team of writers and digital marketers on your side, but without a comprehensive social media calendar to organize your social marketing efforts, that talent could end up going to waste. There is a myriad of social media channels today, with new players seemingly cropping up all the time that grow like wildfire. As a brand, it is up to you to develop a strategy aligned with industry trends and brand archetypes that also caters to the unique preferences of social media audiences – easier said than done. By constructing a plan that includes both the latest in content and scheduling best practices and incorporates the specifics required for each social channel – such as custom graphics, photos, and other visual elements to boost engagement – you will be well on your way to a killer cross-channel social media strategy. Of course, it is a good idea to have a solid brand guide to ensure your social media marketing efforts are aligned with your brand strategy, and a comprehensive project management tool to manage your workflows. Another must: a robust digital asset management solution like MerlinOne to organize and manage the many creative assets that fuel your social strategy, from post content to photography, approved company brand assets, and more. MerlinOnes DAM goes beyond basic digital asset management, offering tons of useful features like automated workflows, version control, and AI-powered facial recognition, image retrieval, and much more.
Revisit your content calendar as your business ( the available technology) evolves. What works today may not work in 6 months or at some point down the line. With time, your business may change and new software and tools can become available. So, make it a point to evaluate the functionality of your content calendar on a regular basis. Set up a task or alert for yourself to make this evaluation. Consider checking in with your team to see what is and is not working for them in terms of the calendar. Your staff may be aware of new or different software, practices, etc. that may better serve your content, your business, and your target audience. After publishing your content, add links to the live piece in your content calendar. These links can be helpful resources later. They can help you (and your team) easily find any piece of content you have published. And they can help enhance SEO efforts when you interlink your content. Our content calendar discussion has mainly focused on the content your team creates for your brand. But if you have guests writing content for you, include this guest-developed content in your calendar also! This can be anything from content written by colleagues to posts, contests or quizzes involving your audience. It can even include testimonials (or other content) written by your current or former clients.
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