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Include forms of content being created. Blogs, articles, email campaigns, social media posts, infographics, etc. can all be included in your content calendar. You can even include or track plans for new forms of content to add to your current content marketing campaigns. For instance, if you are blogging right now and want to start promoting your blog on social media (or even through Facebook ad promotions), track these plans on your content calendar! Pro Tip, Set a deadline for each piece of content added to your content calendar, including for new content plans (like new social campaigns, for instance). Due dates can be an effective way to stay on track and ensure that execution of new content plans actually happens. It can also be helpful to ensuring that new content-related processes are fully incorporated in your writing and publishing SOPs as your team moves forward.

Setting up a social media content calendar can look a lot easier than it is. There is a lot of pre-planning involving research, testing, and defining your marketing goals that needs to happen. In this post, from the team at Sprout Social, they share a basic process for setting up a new calendar from scratch. They also share some insights into social media engagement and why a calendar is the right tool for your content planning. Creating a social media calendar is a group effort; involving your team members, partners, and audience is the best way to ensure you create something meaningful. This post, from Upwork, includes 10 tips for creating a content calendar that is both dynamic and well-rounded. The post also includes a number of suggestions on how to curate your content as well as the key differences between content and editorial calendars. For any business that revolves around writing, a social media content calendar is absolutely key to keeping things organized. This post, from WritetoDone, shares some unique insights for creating a content calendar with a writing business in mind. Most of the tips are universal and useful for any type of business. The details are laid out in a simple five-step guide.

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Pick one point person to be responsible for the content calendar. Having one lead to oversee the content calendar (and to be accountable for it) is important to maintaining the calendar. If no single person is primarily responsible for the content calendar, it is easy for anyone to drop the ball. And that can lead to miscommunication, mistakes and oversights in any area of your content marketing. Pro Tip, Make sure that you also have a backup point person, as well as managerial oversight. This can be essential if your point person becomes unavailable at any point in the future (like due to illness, job change, etc.). Keep it simple at first, As you get the ball rolling to create a content calendar, the process can quickly snowball as more and more details, tasks, etc. get added in. So, start off with the basics. Then, slowly build in the more detailed portions or functionality once the foundation is in place. This can be central to training your team to work with and from the calendar. It can also be the key to maintaining a cohesive content team. Prioritize the items you want your content calendar to track. As new items get phased into the calendar, make it a point to inform your team about them. You may even want to conduct a special training session so everyone understands the latest updates.

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