By On Oct 19, 2019 Template
They say timing is everything – and when it comes to social media calendars, that sentiment is especially true. Once you have defined your desired content types, social media channels, and engagement goals, you need to figure out a way to schedule everything and keep it running. This post from Search Engine Journal has a lot of great tips about how you can keep your calendar fresh with reliable content creation and distribution. Marketing to existing versus new clients can provide unique challenges and opportunities. With existing clients, you often have a social media presence and engagement to track, while with new clients, you may need to define your own profile with little information. This post from Sendible Insights gives you tips and advice on how to approach and set up your content calendar for both of these scenarios. The structure of your content calendar is critical as it defines how everything you will add is organized. With so many different workflow solutions out there, it can be hard to figure out how to set up a calendar in your software. This post, from Shopify, gives some tips on setting up a calendar template in Google Calendar or Trello. Shopify provides plenty of handy screenshots and includes some useful tips to help you get started.
Track engagement. Up to this point, we have pointed out how a content calendar can be incredibly helpful on the front-end of content creation and publishing. In other words, we have shown how a content calendar can facilitate your content team planning processes. Content calendars are not limited to planning alone, however. They can also be effective at tracking back-end data, such as the ROI of each piece of content you have published. Here is a snapshot of how we at Digital Authority use our content calendar to track email engagement for our Weekly campaigns. By including engagement (and other backend) data in your content calendar, you can compare what is and is not working. You also gain insight about what types of topics, formats, and publishing platforms are generating better (or worse) results. And that can help you refine and improve your overall content marketing strategies. Pro Tip, Set up a schedule to analyze engagement for your published content. Getting in a weekly (or monthly, etc.) habit of doing this review is an excellent way of keeping your thumb on the pulse of your content marketing efforts. This can help you avoid wasting resources on content that is not working or generating the results you are looking for.
Keeping up with the latest social media trends is daunting even for industry experts. With the constant changes, new platforms, and evolving user expectations, organized and deliberate content planning is a must. This post from Forbes includes some great tactics that you can implement as part of your social media plan. The post is a great reminder to balance between maintenance and working towards future goals. Having a calendar is the center of any thoughtful social media strategy, as the pre-planning involved can offer huge paybacks in both productivity and content quality. In this post from GaggleAMP, we learn four tips for creating a calendar that can bring clarity to your team within basic set-up procedures. If you are looking for a nice, simple summary for getting started with content scheduling and publishing, this post is it. Most social media calendars are built around a monthly schedule with smooth transition points between content subjects. In this post from Hatchbuck, we learn seven useful tips for structuring key activities in a monthly calendar format. As there are many different planning software platforms available, these basics of content planning should fit seamlessly into any of them.
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