By On Oct 19, 2019 Template
Even with the best project management tools, you still need a functional social media calendar to keep your social marketing plans in check. Fortunately, there is plenty of expert information out there to help you plan a social media calendar and, the simplest cases, fill in your most vital information. We have gathered together 50 of the top tips, templates, and examples so you can add a functional social media calendar to your marketing toolkit quickly. Note: the following tips, templates, and examples are organized alphabetically, by category. They are not ranked or rated in any way. Some businesses struggle to create a social media calendar that they can actually stick to. One of the best ways to ensure accountability is to create a specific structure around a few points for each month of the year. These act as your content anchor points and allow the many smaller details to fall in around them. This post, from Biteable, features some great tips that build upon this concept. One of the main advantages of a content calendar is the increased collaboration that it can facilitate, both with your internal team and your external brands and partners. This post, by chloédigital, shows you how to use your entire team to start a social media calendar and get the most out of the process. If you get the basics right, you will improve business results.
For those newer to content planning and working with a social media calendar, it can be hard to envision exactly what details to include. Luckily, this guide from Pagemodo covers all the core aspects of social media that you should absolutely address, such as messages, events, and PPC campaigns. There can be a lot of moving parts to coordinate – organizing them into a calendar is a great way to start being more deliberate with your posts. Sometimes it is best to simply follow a process and build something before worrying too much about potential improvements and fancy additions. The team over at Post Planner have provided this straightforward four-step guide for building your social media content calendar. They include plenty of tips and a number of insightful questions that you can ask yourself as you read. An example calendar with clear color-coded content types is also included for your use (free) at the end of the guide. Audience growth is at the forefront of social media marketing, so having an organized calendar and posts schedule goes a long way in creating consistency. This guide from Revive Social covers all the major steps in creating a social media content calendar. It also covers tips on automation and engagement that could be very useful as you ramp up your business.
Start by formalizing your publishing process. Make sure your team has a standard operating procedure (SOP) for creating and publishing content. This is an important first step because it will help you figure out the specific elements that needs to be in your content calendar. It can also provide other key information, such as who will be responsible for keeping the calendar up to date and where to keep the calendar (so the right people all have access to it at any point). Pro Tip, Talk to your staff about the current process(es) they use to write and publish content. Ask them what aspects may be redundant, where they see inefficiencies, etc. This can help you refine your publishing and content marketing processes while getting your team to buy into the new formal process(es) you are putting in place.
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