By On Oct 19, 2019 Template
Using a content calendar can be really helpful for a lot of reasons. Some of the main benefits to using a content calendar include, Effectively optimizing your content – A content calendar can include important SEO information. This may be target keyword phrase(s), suggested SEO titles or other info for optimizing a piece. These details can help the writing and publishing processes. They can also position each piece of content you create to do well in terms of search, rankings and traffic. Keeping your team on the same page – Your writers, salespeople, marketing professionals, managers and other staff members can coordinate their efforts if everyone is working from and referencing a single content calendar. Cultivating topics for future content – Your content calendar can provide a birds-eye view of the recurring themes in your content. It can also highlight the trajectory of the story you are telling for your brand. Understanding these themes and your brand story can provide the perspective for effectively planning for future content (i.e., what topics to cover over the upcoming days or weeks). It can also help in terms of scheduling content, making it easier to figure out when is the best time to reveal specific parts of your brand story. Maintaining a consistent message and voice across your digital marketing campaigns – With a content calendar, all of your content can be coordinated far more easily. From social media and email campaigns to blogs, visual content and more, your content calendar can keep the beat of your content drum. And that is important to developing and maintaining a consistent and relevant message for your brand across every piece of content – and across any platform or channel your content is published on.
Revisit your content calendar as your business ( the available technology) evolves. What works today may not work in 6 months or at some point down the line. With time, your business may change and new software and tools can become available. So, make it a point to evaluate the functionality of your content calendar on a regular basis. Set up a task or alert for yourself to make this evaluation. Consider checking in with your team to see what is and is not working for them in terms of the calendar. Your staff may be aware of new or different software, practices, etc. that may better serve your content, your business, and your target audience. After publishing your content, add links to the live piece in your content calendar. These links can be helpful resources later. They can help you (and your team) easily find any piece of content you have published. And they can help enhance SEO efforts when you interlink your content. Our content calendar discussion has mainly focused on the content your team creates for your brand. But if you have guests writing content for you, include this guest-developed content in your calendar also! This can be anything from content written by colleagues to posts, contests or quizzes involving your audience. It can even include testimonials (or other content) written by your current or former clients.
A social media marketing plan constructed without a through-line can quickly get out of hand with details that confuse your priorities. This post from SOCi gives you some straightforward tips on the who, what, where, when, why and how of setting up a social media calendar. It provides a nice and simple overview of the basics along with some important technical reminders. Keeping your audience interested is important for the health of your brand and something that all marketers need to ensure. These 5 tips from MSLK will give you some insights into the planning needed to create a social media calendar that speaks to your audience. It can be tempting to jump into tactics without being mindful of your process – this post is a great reminder that deliberate planning garners the best results. Customers look at a lot of content on social media every day but there is only a limited amount to which they actually respond. Being mindful of engagement can separate a mediocre social media plan from an incredible one. These tips from OpenVine include important reminders about researching, creating, and curating great content. Sometimes, all it takes is a key insight to lead you to create content that is truly engaging.
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