By On Oct 19, 2019 Template
Using a content calendar can be really helpful for a lot of reasons. Some of the main benefits to using a content calendar include, Effectively optimizing your content – A content calendar can include important SEO information. This may be target keyword phrase(s), suggested SEO titles or other info for optimizing a piece. These details can help the writing and publishing processes. They can also position each piece of content you create to do well in terms of search, rankings and traffic. Keeping your team on the same page – Your writers, salespeople, marketing professionals, managers and other staff members can coordinate their efforts if everyone is working from and referencing a single content calendar. Cultivating topics for future content – Your content calendar can provide a birds-eye view of the recurring themes in your content. It can also highlight the trajectory of the story you are telling for your brand. Understanding these themes and your brand story can provide the perspective for effectively planning for future content (i.e., what topics to cover over the upcoming days or weeks). It can also help in terms of scheduling content, making it easier to figure out when is the best time to reveal specific parts of your brand story. Maintaining a consistent message and voice across your digital marketing campaigns – With a content calendar, all of your content can be coordinated far more easily. From social media and email campaigns to blogs, visual content and more, your content calendar can keep the beat of your content drum. And that is important to developing and maintaining a consistent and relevant message for your brand across every piece of content – and across any platform or channel your content is published on.
They say timing is everything – and when it comes to social media calendars, that sentiment is especially true. Once you have defined your desired content types, social media channels, and engagement goals, you need to figure out a way to schedule everything and keep it running. This post from Search Engine Journal has a lot of great tips about how you can keep your calendar fresh with reliable content creation and distribution. Marketing to existing versus new clients can provide unique challenges and opportunities. With existing clients, you often have a social media presence and engagement to track, while with new clients, you may need to define your own profile with little information. This post from Sendible Insights gives you tips and advice on how to approach and set up your content calendar for both of these scenarios. The structure of your content calendar is critical as it defines how everything you will add is organized. With so many different workflow solutions out there, it can be hard to figure out how to set up a calendar in your software. This post, from Shopify, gives some tips on setting up a calendar template in Google Calendar or Trello. Shopify provides plenty of handy screenshots and includes some useful tips to help you get started.
Populate the calendar with important dates. As you dive into to populating your content calendar with details, important dates and deadlines can be a good place to start. These dates dont have to be limited to when content is published. They can also include dates like draft due dates, deadlines for designing content-related graphics, and dates for distributing content across various channels (like social media, for example). Pro Tip, Create a system of alerts or tasks so that each team member (and you) are aware of whats due when. This can keep everyone accountable and informed about the progress of every piece of content in your pipeline.
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