By On Oct 19, 2019 Template
Using a content calendar can be really helpful for a lot of reasons. Some of the main benefits to using a content calendar include, Effectively optimizing your content – A content calendar can include important SEO information. This may be target keyword phrase(s), suggested SEO titles or other info for optimizing a piece. These details can help the writing and publishing processes. They can also position each piece of content you create to do well in terms of search, rankings and traffic. Keeping your team on the same page – Your writers, salespeople, marketing professionals, managers and other staff members can coordinate their efforts if everyone is working from and referencing a single content calendar. Cultivating topics for future content – Your content calendar can provide a birds-eye view of the recurring themes in your content. It can also highlight the trajectory of the story you are telling for your brand. Understanding these themes and your brand story can provide the perspective for effectively planning for future content (i.e., what topics to cover over the upcoming days or weeks). It can also help in terms of scheduling content, making it easier to figure out when is the best time to reveal specific parts of your brand story. Maintaining a consistent message and voice across your digital marketing campaigns – With a content calendar, all of your content can be coordinated far more easily. From social media and email campaigns to blogs, visual content and more, your content calendar can keep the beat of your content drum. And that is important to developing and maintaining a consistent and relevant message for your brand across every piece of content – and across any platform or channel your content is published on.
Setting up a social media content calendar can look a lot easier than it is. There is a lot of pre-planning involving research, testing, and defining your marketing goals that needs to happen. In this post, from the team at Sprout Social, they share a basic process for setting up a new calendar from scratch. They also share some insights into social media engagement and why a calendar is the right tool for your content planning. Creating a social media calendar is a group effort; involving your team members, partners, and audience is the best way to ensure you create something meaningful. This post, from Upwork, includes 10 tips for creating a content calendar that is both dynamic and well-rounded. The post also includes a number of suggestions on how to curate your content as well as the key differences between content and editorial calendars. For any business that revolves around writing, a social media content calendar is absolutely key to keeping things organized. This post, from WritetoDone, shares some unique insights for creating a content calendar with a writing business in mind. Most of the tips are universal and useful for any type of business. The details are laid out in a simple five-step guide.
Pick one point person to be responsible for the content calendar. Having one lead to oversee the content calendar (and to be accountable for it) is important to maintaining the calendar. If no single person is primarily responsible for the content calendar, it is easy for anyone to drop the ball. And that can lead to miscommunication, mistakes and oversights in any area of your content marketing. Pro Tip, Make sure that you also have a backup point person, as well as managerial oversight. This can be essential if your point person becomes unavailable at any point in the future (like due to illness, job change, etc.). Keep it simple at first, As you get the ball rolling to create a content calendar, the process can quickly snowball as more and more details, tasks, etc. get added in. So, start off with the basics. Then, slowly build in the more detailed portions or functionality once the foundation is in place. This can be central to training your team to work with and from the calendar. It can also be the key to maintaining a cohesive content team. Prioritize the items you want your content calendar to track. As new items get phased into the calendar, make it a point to inform your team about them. You may even want to conduct a special training session so everyone understands the latest updates.
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