By On Oct 19, 2019 Template
Setting up a social media content calendar can look a lot easier than it is. There is a lot of pre-planning involving research, testing, and defining your marketing goals that needs to happen. In this post, from the team at Sprout Social, they share a basic process for setting up a new calendar from scratch. They also share some insights into social media engagement and why a calendar is the right tool for your content planning. Creating a social media calendar is a group effort; involving your team members, partners, and audience is the best way to ensure you create something meaningful. This post, from Upwork, includes 10 tips for creating a content calendar that is both dynamic and well-rounded. The post also includes a number of suggestions on how to curate your content as well as the key differences between content and editorial calendars. For any business that revolves around writing, a social media content calendar is absolutely key to keeping things organized. This post, from WritetoDone, shares some unique insights for creating a content calendar with a writing business in mind. Most of the tips are universal and useful for any type of business. The details are laid out in a simple five-step guide.
Even with the best project management tools, you still need a functional social media calendar to keep your social marketing plans in check. Fortunately, there is plenty of expert information out there to help you plan a social media calendar and, the simplest cases, fill in your most vital information. We have gathered together 50 of the top tips, templates, and examples so you can add a functional social media calendar to your marketing toolkit quickly. Note: the following tips, templates, and examples are organized alphabetically, by category. They are not ranked or rated in any way. Some businesses struggle to create a social media calendar that they can actually stick to. One of the best ways to ensure accountability is to create a specific structure around a few points for each month of the year. These act as your content anchor points and allow the many smaller details to fall in around them. This post, from Biteable, features some great tips that build upon this concept. One of the main advantages of a content calendar is the increased collaboration that it can facilitate, both with your internal team and your external brands and partners. This post, by chloédigital, shows you how to use your entire team to start a social media calendar and get the most out of the process. If you get the basics right, you will improve business results.
Using a content calendar can be really helpful for a lot of reasons. Some of the main benefits to using a content calendar include, Effectively optimizing your content – A content calendar can include important SEO information. This may be target keyword phrase(s), suggested SEO titles or other info for optimizing a piece. These details can help the writing and publishing processes. They can also position each piece of content you create to do well in terms of search, rankings and traffic. Keeping your team on the same page – Your writers, salespeople, marketing professionals, managers and other staff members can coordinate their efforts if everyone is working from and referencing a single content calendar. Cultivating topics for future content – Your content calendar can provide a birds-eye view of the recurring themes in your content. It can also highlight the trajectory of the story you are telling for your brand. Understanding these themes and your brand story can provide the perspective for effectively planning for future content (i.e., what topics to cover over the upcoming days or weeks). It can also help in terms of scheduling content, making it easier to figure out when is the best time to reveal specific parts of your brand story. Maintaining a consistent message and voice across your digital marketing campaigns – With a content calendar, all of your content can be coordinated far more easily. From social media and email campaigns to blogs, visual content and more, your content calendar can keep the beat of your content drum. And that is important to developing and maintaining a consistent and relevant message for your brand across every piece of content – and across any platform or channel your content is published on.
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